Born X Raised is a critically acclaimed Los Angeles-born streetwear brand founded in 2013 by Chris “Spanto” Printup and Alex “2Tone” Erdmann. Rooted in the gritty cultural fabric of Venice Beach and the wider LA community, the brand was created as a love letter to hometown pride, resistance to gentrification, and celebration of the city’s diverse heritage. From bold text graphics to imagery that channels Chicano and urban influences, Born X Raised has become one of the most talked-about voices in modern street fashion.
The label’s signature aesthetic — featuring Old English typography, powerful slogans, and graphic storytelling — isn’t just about clothing, but about identity and belonging. Pieces often reflect motifs drawn from LA’s skate, punk, hip-hop and local community scenes, giving them deep cultural resonance beyond typical fashion trends.
Over the years, Born X Raised has earned global streetwear credibility through notable collaborations with icons like Nike, Stüssy, Levi’s, and the LA Dodgers.
What sets Born X Raised apart is its authentic narrative: every collection feels personal, nostalgic and full of legacy energy, making it a favourite among collectors, sneakerheads, and fashion-forward audiences across the UK and worldwide.
Today, Born X Raised continues to define what it means to bridge cult street style with cultural commentary, delivering limited-edition hoodies, tees, outerwear and accessories that resonate far beyond the city of its birth.
less
